Size of Wales – Client meeting and tutorial

On Tuesday 14th of March we had the opportunity to have our client come into the studio so we could discuss our progress on the brief they have given us. Annoyingly, I was not able to attend this meeting because I was ill, so instead of completely missing this opportunity I decided to email Claire and ask if I could meet with her another time so I could still gain feedback. Claire quickly responded and we arranged to meet at the Size of Wales offices in the Temple of peace on the following Monday.

I brought in three different initial concepts that I have been working on to show Claire in order to gain feedback and work out what she like’s and dislikes.

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Out of my 3 designs that I brought in, Claire was very quick to decide that she liked the simplicity and design of the outcome 1. I told her I was worried that the shape of Wales isn’t distinguishable enough in the design, but she was quick to reassure me that because it would be used for the audience that is already part of Wales they would quickly understand the intended shape.  The outcome that Claire didn’t like is outcome 3, she thought it could be confusing that the larger Wales image was placed over Europe and thought it would be more effective if it was over Africa where there projects are actually based.

The next day, I had a tutorial in university along with the rest of the students working on the Size of Wales project, with Wendy. Although the feedback that I received from Wendy was really useful to help me develop this project, I felt as if the meeting didn’t reach its full potential because some people in the group were reluctant to show everybody their own work. Whether this be because they are worried people will steal ideas or something else, I felt as if it wasn’t a very effective use of time and I could have achieved the same feedback from a individual tutorial. I personally feel that in a group tutorial, the purpose of them is to share your ideas and gain feedback from other students as well as having a discussion about every bodies work, however this did not happen today which was disappointing.

Regardless of this, Wendy gave me some good feedback about my outcomes and I will take this in consideration when further developing my concepts over the next week.

Screen printing

On Friday, we had the opportunity to do a screen printing workshop with Nigel Bowles. The workshop first started with Nigel showing us a few examples of screen printing outcomes and then he demonstrated to us how to use the screen printing machines.

We firstly had to make our own paper stencils, I chose to use imagery that I could possibly use for my Size of Wales project. Because they are focused on deforestation, I decided to use imagery of trees. I drew out two different stencils for these imagery, this is so I could create two different layers of colour on the images.

We then began the process of screen printing, we firstly taped our base stencil to the printing board, which has a piece of mesh attached to let the paint through the board onto the paper.  We had to mix our paint, for my trees I chose a lightish green colour, and then we put a line of paint at the top of the screen printing board. Then using the squeegee we pulled the paint across the board so it would transfer onto the paper where the stencil had been cut out. I managed to create 6 sheets of prints using this paint, I left this first print to dry over the weekend and came back on Monday morning to print the second layer of paint onto the design.

Overall, I really enjoyed doing this screen printing workshop. I enjoyed actually creating a physical print and doing something creative as an alternative to always creating my outcomes on my laptops. It will definitely be a process that I use in my work in the future as I loved the effect that it created.

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Persuasion – Size of Wales

Today we were allocated our live brief that we will be working on for the duration of this Persuasion project. We have previously been given 9 different briefs to read through and today we all chose which brief we wanted to work on. The brief that I was allocated to is for a charity called Size of Wales.

The first stage of this project is to create our own creative brief for the project to show that we can demonstrate an understanding of the brief and what is expected of us.

Client / Client contact information:
Claire Raisin
claireraisin@sizeofwales.org.uk

Project: 
“Size of Wales: sustaining an area of tropical forest the size of Wales.”

Prepared by:
Emily Lawrie, 07880363064, emilylawrie19@hotmail.co.uk

  1. Background / Overview:

Size of Wales is a charity based in Wales that are dedicated to educating people on the topic of climate change, they also try and encourage people to take positive actions so they too can help tackle climate change. They want to give people clear and concise facts and information, and make it easily accesable to all.

  1. Objective. What is the goal of the campaign?

Size of Wales want infographics that will clearly communicate the facts and figures they have provided us with. They want these infographics to be used on displays and presentations in order to support the team in giving people acess to this information. There is also a potential for these infographics to be used on social media channels so must be adaptable.

  1. Target audience: who are we talking to?

They want the infographics to be mainly aimed at the adult corporate audience. However we should think about how the word corporate is used, like a corportation is a supermarket so if the infographics were used there it would cover a range of demographics such as students as well.

  1. What’s the most important thing to say or show?

The most important thing to do is to find a way to cleary communicate these facts and statistics in a way that will make people want to invest and help tackle climate change, and also to easily educate them.