Today we were allocated our live brief that we will be working on for the duration of this Persuasion project. We have previously been given 9 different briefs to read through and today we all chose which brief we wanted to work on. The brief that I was allocated to is for a charity called Size of Wales.
The first stage of this project is to create our own creative brief for the project to show that we can demonstrate an understanding of the brief and what is expected of us.
Client / Client contact information:
“Size of Wales: sustaining an area of tropical forest the size of Wales.”
Emily Lawrie, 07880363064, email@example.com
- Background / Overview:
Size of Wales is a charity based in Wales that are dedicated to educating people on the topic of climate change, they also try and encourage people to take positive actions so they too can help tackle climate change. They want to give people clear and concise facts and information, and make it easily accesable to all.
- Objective. What is the goal of the campaign?
Size of Wales want infographics that will clearly communicate the facts and figures they have provided us with. They want these infographics to be used on displays and presentations in order to support the team in giving people acess to this information. There is also a potential for these infographics to be used on social media channels so must be adaptable.
- Target audience: who are we talking to?
They want the infographics to be mainly aimed at the adult corporate audience. However we should think about how the word corporate is used, like a corportation is a supermarket so if the infographics were used there it would cover a range of demographics such as students as well.
- What’s the most important thing to say or show?
The most important thing to do is to find a way to cleary communicate these facts and statistics in a way that will make people want to invest and help tackle climate change, and also to easily educate them.