Monday marked the beginning of our third and final year at Cardiff Metropolitan university, it’s safe to say we all went into this first lecture with a mixture of emotions. To kick off our final year, we begin we with Design for Real. The aim of this project is to provide us, as students, further insight into the actual working world of Graphic design by giving us an opportunity to work on a Live brief with a real life client. This particular brief is focused on how we, as designers, can encourage more interaction between the residents of Gaer Independent living and the local community.
On Wednesday we had a lecture from Neil on empathetic creativity. One of the most prominent take away’s that I took from this lecture is the theory of the North wind and the Sun:
” The North Wind and the Sun were disputing which was the stronger, when a traveller came along wrapped in a warm coat. They agreed that the one who first succeeded in making the traveller take his cloak off should be considered stronger than the other. Then the North Wind blew as hard as he could, but the more he blew the more closely did the traveller fold his cloak around him; and at last the North Wind gave up the last attempt. Then the sun shined out warmly and immediately the traveller took off his cloak. And so the North Wind was obliged to confess that the sun was the stronger of the two.”
The north wind is representing prevailing design theory because they are trying to force an idea and assumes that the person will be thinking the same way that he does. The north wind is using command, cohesion and control. However the sun has the more effective method and represents future facing design theory because it is guiding the person to work towards an idea without forcing it upon the person by using care, compassion and consideration.
After Neil’s lecture, we then had a lecture on designing for older people by Amanda Protheroe. This lecture was particularly interesting because as a designer it’s very easy to forget that not everybody see’s the world the way we do. For example most people experience age related sight lost from the age of 50, this is can affect that persons glare sensitivity, the way they adapt to change in light levels, colour perception and also depth perception. Also, those with degenerative diseases such as dementia may interpret shadows or dark areas as holes in the floor, and may interpret shiny floors as being wet. Bold patterns may be perceived as moving objects. All these fact’s will be extremely useful when it comes to designing throughout this project, sight conditions are really easy to forget about as designers but in this project I really want to focus on ensuring my outcomes are suitable for everyone, not just those who have good vision.