This we were briefed on our last project of first year. This was to be an editorial project. For this project we have been asked to design 3 double page spreads. This piece of work is also intended to be our exhibition pieces at the end of the term as well.
To start off the project David put a series of various articles on Moodle and asked us to choose one of these articles to base our double page spreads around. The article that stuck out to be was an article on global warming called ‘This Changes Everything’. Therefor this would be the article on which my final piece of work this year would be based around.
To begin my process of designing my double page spreads, I firstly read through the entire article in depth and picked out what areas of the article I found particularly interesting, or a line of text that particularly stuck out to me. Some of the quotes that I pulled out of the article were:
- “Capitalism instead of carbon”
- “The cost of doing nothing”
- “The economy is at war with many forms of life on earth”
- “Is this just human nature?”
I also then did a bit of my own research on climate change and the economy. Some of the main points that I found out from my own research was how its human activity that is causing climate change. However as the economy is developing more and more, climate change is becoming a much larger issue because we are getting more money and therefor spending that money on objects that create climate change.
I then started coming up with some imagery and layout ideas.
Finally we had a group tutorial with David and other members of the course. I showed them and talked through all my work and ideas with them. I found this session extremely useful and they all came up with ideas and developments for my project that I hadn’t yet considered.
The second workshop after the Editorial image workshop was the editorial type workshop. David started off this workshop by reminding us of all the different typographic detailing terms. We then had to consider all of these terms and had to create a single B6 page using part of the text from the Great Expectations. Again, we worked in groups for this project.
We started off this project by drafting out a few different layouts, we decided to stay away from the usual book layout of one collumn and use two columns for the text instead. We also played around with the orientation and the placement of the title of the book, instead of placing it at the top of the page we decided to place it running down the side of the page, I really like the effect of this because I feel that it is very unusual and it makes quite an old book seem quite modern. We also tried to create a good amount of white space within the page, I think we have done that very effectively within this piece.Overall I am very happy with the finished look of this piece of work.
This week the year group was divided into two groups and each group was assigned a day with David for two workshops. The first workshop of the day was the editorial image workshop.
The workshop began by David doing a presentation on editorial image. The aim of editorial image is to communicate the message within the text effectively. David showed us various examples of effective editorial imagery. He then briefed us on our task for this workshop, we were to be given a piece of text within our groups and we had to deconstruct and identity the key messages within this piece of text, and then create a piece of imagery to go along with this piece of text.
The text that we were given was based on Eco-friendly ways of hair removal, we decided that this piece of text would most likely appear in a woman’s health magazine and there probably would be a bit of humor in it rather than being a serious article. So our task was to create a piece of imagery that represents this.
Within the article the overall point was that the most Eco-friendly way of hair removal was waxing, so we decided to take this concept and work it into our imagery. We played around with a few ideas such as superhero hair removal equipment, however this was the imagery that we ended up choosing.
The idea behind our image was an un-groomed pair of woman’s legs, we wanted to have it as if the shape words “Eco Wise” was waxed out of the hair on her legs. However due to the time constraints in this workshop we didn’t have enough time to create this effectively so instead we quickly mocked up and illustration of what we wanted it to look like.
On Friday the 15th April, David arranged a one day editorial project for us to help us get into the head space of editorial and help us with ideas for our main editorial project. The aim for this mini project was to create a zine style editorial piece, consisting of 4 double page spreads, in groups of 4.
I was in a group with Amber, Abbi and Sarah and were given the topic Aurora Borealis. After doing some basic research on our topic we decided on going down the route of doing a zine about information on the Aurora Borealis and the science behind it. Almost to convince people to go there.
We first started out by sourcing information and images from the internet on the Aurora Borealis. Then we started editing our images, we had to keep in mind that the zines would be printed in gray-scale so we needed to create images that would still look effective when you take away the colour that the Northern Lights are so famously associated with. For the images we decided on a dot effect to make the images look interesting and distinctive. I think that when printed out these images look really effective on the colour paper.
For the text in our editorial we decided on using Avenir. We then used different point sizes and weights to show hierarchy within the text. We also decided to enclose the titles of the pages in a box, this is to make them stand out more against the background images and give even more hierarchy.
Overall I really enjoyed doing this mini project, I feel like if we could improve it we would’ve needed more time as obviously a one day project is very limited on time. However given the time constraints I think we came up with and developed a really effective piece of editorial.
On Tuesday the 12th of April we were all back in uni after the Easter break. We were briefed on what was to be our last project of first year, an editorial project “Changing faces”. I was particularly excited about this project because editorial is something that I really love creating.
For this project, we have been given 10 articles to briefly read through, and we then have to choose one of these articles and ‘interpret’ the article, in 3 double page spreads, through type and imagery. The article that I have chosen to use for my project is the “This Changes Everything” article. I am really looking forward to working through this project and seeing how it develops and turns out.
This week we were put into groups in order to start researching about various creative thinking techniques. We were doing this is order to help us plan out ideas for projects and help us come up with ways that we can think of new, creative ideas.
The creative thinking techniques were:
- The lotus flower
- Attribute listing
- The re-framing matrix
- Metaphorical thinking
- The random word technique
- Lateral thinking
- Image association
The creative thinking technique that my group was assigned to was the re-framing matrix.
The re-framing matrix is a tool invented by Michael Morgan. It helps you analyze problems in details. Using such a visual tool, you can come up with more creative and effective solutions. It is most commonly used in business however the principle of it could be applied to any subject matter.
Over the Easter break, David set us the task of finding 5 double page spreads from magazines that we think are beautiful.
The first double page spread that I thought was beautiful was from the 6th issue of 99U . What I loved about this particular magazine is the recurring theme throughout the magazine, this being the black and white photographs with some of the headings and quotations being in a orange colour. I feel like this really ties the magazine together and makes it look really slick and elegant. I like the way they placed a quotation over the top of the photograph of the person, making it seem as it if the person in the photograph said this quotation, i feel this links the photograph into the block of text. I think the use of a duo tone in this magazine is a really effective way of empathizing different bits of text that want to stand out from the other blocks of text, such as headers or quotations. The grid system used is a three column page.
I have chosen another spread from 99U for one of my 5 magazines spread. I like this spread in particular because of the inverting of the background, rather than sticking to the usual white background with white text they have instead using white text on a black background. I feel like this makes the design look stunning, again like with the previous spread I looked at from 99U they have again chosen a single colour to use to pick out the headings in the text, I think this is effective because it creates a boundary and separates two different blocks of text. This spread uses a 3 column rule. I also like the way that the title of the article spreads across the whole two pages, this makes it feel like a single page.
The second magazine spread I loved was from Gluck magazine. The magazine uses a 6 column system, and I think this is very effective in this spread, I love the way that the magazine has used the columns to overlay different imagery and text. I also think the use of negative space is great in this spread.
For my fourth magazine spread that I think is beautiful I have chosen this spread from Observe magazine. One reason why I love this spread is because of the use of the block of colour, I feel like this draws the observers eye across the page. I also like the use of the blue border to contain the block of text and the imagery, this ties the text and the image in together. The way the title of the page has been placed outside of this border really gives a sense of hierarchy. The spread uses a 3 column layout.
I have chosen this spread from Grafik because I love the placement of the imagery and text across the page. I like the way the words ‘domino’ draws your eye across the page. I also love the way the larger letters are overlapping the blocks of text because I feel as if this links the text in with the imagery. Again, like with many of the other magazines I have chosen, I like the use of a a duo tone within this spread.