Size of Wales – Client meeting and tutorial

On Tuesday 14th of March we had the opportunity to have our client come into the studio so we could discuss our progress on the brief they have given us. Annoyingly, I was not able to attend this meeting because I was ill, so instead of completely missing this opportunity I decided to email Claire and ask if I could meet with her another time so I could still gain feedback. Claire quickly responded and we arranged to meet at the Size of Wales offices in the Temple of peace on the following Monday.

I brought in three different initial concepts that I have been working on to show Claire in order to gain feedback and work out what she like’s and dislikes.

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Out of my 3 designs that I brought in, Claire was very quick to decide that she liked the simplicity and design of the outcome 1. I told her I was worried that the shape of Wales isn’t distinguishable enough in the design, but she was quick to reassure me that because it would be used for the audience that is already part of Wales they would quickly understand the intended shape.  The outcome that Claire didn’t like is outcome 3, she thought it could be confusing that the larger Wales image was placed over Europe and thought it would be more effective if it was over Africa where there projects are actually based.

The next day, I had a tutorial in university along with the rest of the students working on the Size of Wales project, with Wendy. Although the feedback that I received from Wendy was really useful to help me develop this project, I felt as if the meeting didn’t reach its full potential because some people in the group were reluctant to show everybody their own work. Whether this be because they are worried people will steal ideas or something else, I felt as if it wasn’t a very effective use of time and I could have achieved the same feedback from a individual tutorial. I personally feel that in a group tutorial, the purpose of them is to share your ideas and gain feedback from other students as well as having a discussion about every bodies work, however this did not happen today which was disappointing.

Regardless of this, Wendy gave me some good feedback about my outcomes and I will take this in consideration when further developing my concepts over the next week.

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Screen printing

On Friday, we had the opportunity to do a screen printing workshop with Nigel Bowles. The workshop first started with Nigel showing us a few examples of screen printing outcomes and then he demonstrated to us how to use the screen printing machines.

We firstly had to make our own paper stencils, I chose to use imagery that I could possibly use for my Size of Wales project. Because they are focused on deforestation, I decided to use imagery of trees. I drew out two different stencils for these imagery, this is so I could create two different layers of colour on the images.

We then began the process of screen printing, we firstly taped our base stencil to the printing board, which has a piece of mesh attached to let the paint through the board onto the paper.  We had to mix our paint, for my trees I chose a lightish green colour, and then we put a line of paint at the top of the screen printing board. Then using the squeegee we pulled the paint across the board so it would transfer onto the paper where the stencil had been cut out. I managed to create 6 sheets of prints using this paint, I left this first print to dry over the weekend and came back on Monday morning to print the second layer of paint onto the design.

Overall, I really enjoyed doing this screen printing workshop. I enjoyed actually creating a physical print and doing something creative as an alternative to always creating my outcomes on my laptops. It will definitely be a process that I use in my work in the future as I loved the effect that it created.

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Persuasion – Size of Wales

Today we were allocated our live brief that we will be working on for the duration of this Persuasion project. We have previously been given 9 different briefs to read through and today we all chose which brief we wanted to work on. The brief that I was allocated to is for a charity called Size of Wales.

The first stage of this project is to create our own creative brief for the project to show that we can demonstrate an understanding of the brief and what is expected of us.

Client / Client contact information:
Claire Raisin
claireraisin@sizeofwales.org.uk

Project: 
“Size of Wales: sustaining an area of tropical forest the size of Wales.”

Prepared by:
Emily Lawrie, 07880363064, emilylawrie19@hotmail.co.uk

  1. Background / Overview:

Size of Wales is a charity based in Wales that are dedicated to educating people on the topic of climate change, they also try and encourage people to take positive actions so they too can help tackle climate change. They want to give people clear and concise facts and information, and make it easily accesable to all.

  1. Objective. What is the goal of the campaign?

Size of Wales want infographics that will clearly communicate the facts and figures they have provided us with. They want these infographics to be used on displays and presentations in order to support the team in giving people acess to this information. There is also a potential for these infographics to be used on social media channels so must be adaptable.

  1. Target audience: who are we talking to?

They want the infographics to be mainly aimed at the adult corporate audience. However we should think about how the word corporate is used, like a corportation is a supermarket so if the infographics were used there it would cover a range of demographics such as students as well.

  1. What’s the most important thing to say or show?

The most important thing to do is to find a way to cleary communicate these facts and statistics in a way that will make people want to invest and help tackle climate change, and also to easily educate them.

 

 

Persuasion briefing

Today, we were back in subject, and we had a lecture and a workshop with Wendy to introduce us to our new project, Persuasion.

We began by looking at what persuasion is, and how it is used in design. Persuasion attempts to influence people’s beliefs, attitudes, intentions, motivations or behaviours in relation to an event, idea, object, or other person. Persuasive communication achieves five things: stimulation, convincing, call to action, increasing consideration and tolerance for alternative perspectives. As we can see from the history of design, graphic design can be used as a influential tool for good and for bad, this can be seen in war propaganda or political promotion. I think this reason is one of the most significant reasons as to why I chose Graphic design as my career path. I love the idea that my work can be used to influence a group of people. Of course there’s the saying ‘with great power comes great responsibility’ and I believe that this applies to all Graphic designers. We have to be mindful of what we are persuading people to do, and I know as a designer that I want to be seen to be persuading for the greater good, not for bad reasons. In order to do this we need to be mindful of who our clients are and what message they want the design to communicate.

Half day project.

Leading on from Wendy’s presentation, we got ourselves into pairs and were given a pair of words. In our pairs, we were given the task of exploring the meanings of these words using type, image and composition. I worked with Abbie, and we were given the words monologue and dialogue. We began this project by researching the definitions of our words.

Monologue
A long speech by one actor in a play or film, or as part of a theatrical or broadcast programme.
A long, tedious speech by one person during a conversation.

Dialogue
A conversation between two or more people as a feature of a book, play, or film.
Take part in a conversation or discussion to resolve a problem.

Typographic

Wendy workshop

We condensed the word monologue in this piece to represent how a monologue is one person talking without interruption.

Wendy workshop2

This piece represents how in a dialogue is could be one or more people talking in a conversation or a discussion. This could be interrupting as well as back and forth talking.

Image

Wendy workshop3

In this piece we used imagery of Donald Trump to represent a monologue. This is because at his rallies he gives long monologues to promote his beliefs and his actions.

Wendy workshop4

This piece of imagery represents a dialogue between two people within a conversation.

Physical

For our physical outcome, we decided to act out what a monologue or dialogue would be. A monologue would be one of us talking at the other person in a long tedious speech. A dialogue would be the two of us having a conversation.

Significance of Information – Reflection

 

I choose Significance of Information as my second term field project because I wanted to develop on my portfolio work and I knew that the tutor, David Wrenne, would allow me to do this within field. I also knew that David was a tutor I always enjoy working with, and based on my experience within field last year being not so great, I wanted to make sure that I utilised my experience with field this year and ensure that it was as helpful and productive as possible. I am extremely happy that I took this approach to picking this field group because I have throughly enjoyed these 6 weeks and I believe that it has been my favourite field project that I have studied on. I have really enjoyed experimenting and learning about various ways to present information that isn’t just the same old bland pie or line chart. Also I really enjoyed learning about iconography and I definitely will be referencing back to all these techniques I have learnt in my work in the future.

What I firstly liked about getting our brief for the outcome for this project is the fact that it was so open and you could tailor it to be an outcome that is personal to you. When coming up with the initial ideas for the topic I was going to base my outcome on I was originally thinking about doing something to do with Animal rights, however when I was looking at what was trending on Twitter during that period of time, I found an article entitled “how to protest”. I liked the fact that this topic was so relevant to the current situation.

My idea was to create a ‘starter pack’ on how to protest. I wanted to particularly focus in on peaceful protesting because I did not want to be seen to be advocating violent protests, so a lot of the information I gained from my research was based on facts and statistics about peaceful protests. I thought this was relevant to my subject because I could make a piece of editorial containing this information, as well as exploring other ways to present information in this pack. So I wanted a magazine/booklet (which I particularly enjoy creating) as well as other different formats within the pack.

What I found difficult within this project was that because I was effectively setting myself a brief, I really struggled to actually design this pack to a standard that I was happy to within the time constraints. Normally with in a brief it kind of gives you an idea as to what the client is looking for, however because it was for me at times I didn’t really know what I was looking for in terms of design. Therefor if I were to do this project again, I would physically write myself a brief for the project so I could have something to refer back to and pull me back in, because with the project being so open to what you want to do, my mind was running all over the places with different idea’s of design and things I could do.

Overall, I am happy with my outcome, however it’ll definitely be something I work on more before the end of the year because currently I do not feel like it is finished to a standard that I am happy with. I would love to be able to get this project finished and printed out professionally because I am personally very proud of the concept behind it, however I feel that I could definitely do more with it given the time.

Significance of Information – Final outcome.

Today came the end of our 6 weeks spent on the Significance of Information field project, and also deadline day. To mark the end, we all came in to present our outcomes to the rest of the group.

For our presentations, we showed the research and development that went into our project  in order to get to the stage we are at now. When it comes to giving presentations, I often find that I get extremely nervous in the run up to them, so today I tried to not think about it to much and think of it more like a feedback session. Because I find when I am in a environment that I feel comfortable and not under pressure I am able to talk a lot more freely and more confidently. This tac tick worked in the sense that I wasn’t particularly nervous in the run up to presentation, however when it came to giving the presentation I spoke really quickly and got my words jumbled up some times. I think that for me in particular, giving these presentations is a really useful experience because it is helping me work on my presentation skills, however it is definitely something I still need to work on and improve a lot.

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Overall, for my final piece I would’ve loved to have it a lot more finished for the presentation. However given the 3 weeks we had to complete this project, I am happy with what I have achieved and I know it is definitely a project I will be working more on in the next few months, because it is a project that I have become quite passionate about over the last few weeks and I would love to have a finished outcome to include in my portfolio. So watch this space.

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Afterlife – Lee Fairbrother

Today we had the pleasure of having Lee Fairbrother come in to talk to us for this weeks afterlife session. Lee is the creative director at Accelerate, which is a digital agency based in Hammersmith, London.

As part of his talk, Lee gave us 25 tips which he though may be useful to us.

  1. Make a plan.
    What do you want to do?

    “Everyone has a plan until they get punched in the mouth” – Mike Tyson

    However also be wary of the fact that plans can change also, so you should learn to move with your plans.

  2. Your portfolio is your life story.
    Your portfolio needs to be new, exciting, and have your personality all about it.
    Tony Cullingham says that portfolios should:
    Show craft skills, writing, design, art direction and photoshop skills
    Show ads, games and business ideas
    Show a surprise on every page
    Show that you are an enriched person who takes an interest in culture, creativity and humanity.
    It should say “You’ve got to meet me”
  3. Know the industry
    Their are lots of different types of agencies in the industry, however the big four are: Advertising, Brand, Digital, Print.
    Research the agencies, research the different types of roles, know their accounts and their work, know their creative directors, know who is winning the awards.
  4. Never stop learning
    Read everything, do tutorials, watch videos, go to meet ups, store your knowledge, share your knowledge.
  5. Understand the difference between idea and execution
    An idea is better described as the strategic driven concept in answer to a given brief. The execution is the creative output of the said concept (the ad/design/film/etc). You can’t have on without the other – if you do it’ll usually be rubbish.
    Always have a strategy and create with purpose.
  6. Focus on the benefit
    How is it going to change the end users life? Visually communicate that point as simply as possible.
    What is the purpose? What is the point?
  7. Never under estimate the power of simplicity
    Screen Shot 2017-02-19 at 22.43.09.png
  8. Scamping/Sketching = Strength – Attachment
    Through sketching you lose any attachment you have to specific ideas.
  9. Pretotype then prototype then build
    Pretotype: The art and science of faking it before making it. Where it refers to an innovative product or service. Fake door: put advert on internet, counted how many click that ad got. Mechanical turk: using a human to prove a product works. Impersonator: Elon Muss, taking a current product and editing it and using it as your own. Pinocchio: Creating the most creative version that proves it works, and then talking to people about it. One night stand: Stand that pops up for a day. MVP: Minimum viable product.
  10. Good is the enemy of great
    Too many people in the industry settle for great. Good is just a step away from average, you need to push to get to great and award winning.
    screen-shot-2017-02-19-at-22-45-04
  11. Build a network + meet other creatives.
    Go to meet ups
    Ask creative/design directors for their advice
    You can speed date – creatives
    Use Linked-in/Behance/Dribble
    Stay in touch with the people around you
  12. Find your mentor – today.
    They can offer your guidance.
    Who? Depends on what you want to do.
    Know when its not working.
    What do mentors get out of it? Creating a contact, tapping into the future mentees network.
    If you don’t ask, you won’t get.
  13. Get yourself out there.
    Brand yourself but remember taste and trend.
    You need a website – a great website. Squarespace as a recommendation.
    Get your foot in the door. There is no such thing as originality but you have to find the closest thing too it.
  14. When you find a job, make the role your own.
    Ask yourself honestly, do you want a job or a career?
    Push the boundaries of what is asked of you.
    Ask questions – lots of questions. Don’t be afraid to ask stupid questions.
    Expect to hear no.
    Don’t be afraid of anyone, they’re just people.
    Hard work doesn’t often go unnoticed.
  15. Your biggest asset is your team around you
    Create thinking environments with purpose. An environment where everybody is able to feel comfortable coming up with new ideas, no stupid ideas.
    Change the scenery.
    Consider every idea.
    Never make fun of anyone who has an idea.
    Make notes/scamp/save all that thinking. Wait for them to finish.
  16. Present better than Don Draper
    You also work in sales. A great commercial creative is also a great client manager.
    Practise both selling and public speaking.
  17. Be resilient.
    Stay strong – Karma is a bitch.
  18. Radical Candour.
    Giving feedback to a person you know well enough to be honest with, and about understanding that feedback.
    Don’t take feedback personally.
  19. Choose when to take advice and when to leave it.
    Listen to advice – decide which parts of valuable and leave the rest behind.
  20. You should get paid in more than money.
    Knowledge, accounts, team, leaders, opportunities.
    Understand what else there is to offer.. Equity/shares/promotion/bonuses.
    Don’t sell yourself short.
  21. Know when it’s time to move on.
    Don’t hang around waiting for things to get better, they usually don’t.

    “This is your life and its ending one minute at a time” – Chuck Palahniuk/Author fight club

  22. Procrastination will kill you.
    Take it head on. Know what your vices are and avoid them. Find a new environment. Get started. Ask for feedback on whatever it is you’re doing – good or bad, it will keep you going.
  23. No matter where your career takes you, don’t become a dick.
    Theres a lot in the industry. Break the cycle.
  24. Work hard + Be nice + be on time = success.
    People remember and with every project you work on you’ll leave more than just great work.
  25. Love it
    A designer solves problems by problems by blending art, science, math, psychology, and many other disciplines to create something for the world to use.

Lee also talked to use about how we can price ourselves when doing freelance work. He said to look online and see what other junior designers offer. Don’t price yourself against a agency though.

Good is the enemy of great – blog.

Lee’s talk was extremely useful and full of invaluable tips which I will definitely be referring back to in the future and also taking note of, and working on now. I feel extremely lucky that we got to have a talk from such an inspiring person and it made me feel extremely motivated for the future.