Size of Wales – Client meeting and tutorial

On Tuesday 14th of March we had the opportunity to have our client come into the studio so we could discuss our progress on the brief they have given us. Annoyingly, I was not able to attend this meeting because I was ill, so instead of completely missing this opportunity I decided to email Claire and ask if I could meet with her another time so I could still gain feedback. Claire quickly responded and we arranged to meet at the Size of Wales offices in the Temple of peace on the following Monday.

I brought in three different initial concepts that I have been working on to show Claire in order to gain feedback and work out what she like’s and dislikes.

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Out of my 3 designs that I brought in, Claire was very quick to decide that she liked the simplicity and design of the outcome 1. I told her I was worried that the shape of Wales isn’t distinguishable enough in the design, but she was quick to reassure me that because it would be used for the audience that is already part of Wales they would quickly understand the intended shape.  The outcome that Claire didn’t like is outcome 3, she thought it could be confusing that the larger Wales image was placed over Europe and thought it would be more effective if it was over Africa where there projects are actually based.

The next day, I had a tutorial in university along with the rest of the students working on the Size of Wales project, with Wendy. Although the feedback that I received from Wendy was really useful to help me develop this project, I felt as if the meeting didn’t reach its full potential because some people in the group were reluctant to show everybody their own work. Whether this be because they are worried people will steal ideas or something else, I felt as if it wasn’t a very effective use of time and I could have achieved the same feedback from a individual tutorial. I personally feel that in a group tutorial, the purpose of them is to share your ideas and gain feedback from other students as well as having a discussion about every bodies work, however this did not happen today which was disappointing.

Regardless of this, Wendy gave me some good feedback about my outcomes and I will take this in consideration when further developing my concepts over the next week.


Screen printing

On Friday, we had the opportunity to do a screen printing workshop with Nigel Bowles. The workshop first started with Nigel showing us a few examples of screen printing outcomes and then he demonstrated to us how to use the screen printing machines.

We firstly had to make our own paper stencils, I chose to use imagery that I could possibly use for my Size of Wales project. Because they are focused on deforestation, I decided to use imagery of trees. I drew out two different stencils for these imagery, this is so I could create two different layers of colour on the images.

We then began the process of screen printing, we firstly taped our base stencil to the printing board, which has a piece of mesh attached to let the paint through the board onto the paper.  We had to mix our paint, for my trees I chose a lightish green colour, and then we put a line of paint at the top of the screen printing board. Then using the squeegee we pulled the paint across the board so it would transfer onto the paper where the stencil had been cut out. I managed to create 6 sheets of prints using this paint, I left this first print to dry over the weekend and came back on Monday morning to print the second layer of paint onto the design.

Overall, I really enjoyed doing this screen printing workshop. I enjoyed actually creating a physical print and doing something creative as an alternative to always creating my outcomes on my laptops. It will definitely be a process that I use in my work in the future as I loved the effect that it created.


Persuasion – Size of Wales

Today we were allocated our live brief that we will be working on for the duration of this Persuasion project. We have previously been given 9 different briefs to read through and today we all chose which brief we wanted to work on. The brief that I was allocated to is for a charity called Size of Wales.

The first stage of this project is to create our own creative brief for the project to show that we can demonstrate an understanding of the brief and what is expected of us.

Client / Client contact information:
Claire Raisin

“Size of Wales: sustaining an area of tropical forest the size of Wales.”

Prepared by:
Emily Lawrie, 07880363064,

  1. Background / Overview:

Size of Wales is a charity based in Wales that are dedicated to educating people on the topic of climate change, they also try and encourage people to take positive actions so they too can help tackle climate change. They want to give people clear and concise facts and information, and make it easily accesable to all.

  1. Objective. What is the goal of the campaign?

Size of Wales want infographics that will clearly communicate the facts and figures they have provided us with. They want these infographics to be used on displays and presentations in order to support the team in giving people acess to this information. There is also a potential for these infographics to be used on social media channels so must be adaptable.

  1. Target audience: who are we talking to?

They want the infographics to be mainly aimed at the adult corporate audience. However we should think about how the word corporate is used, like a corportation is a supermarket so if the infographics were used there it would cover a range of demographics such as students as well.

  1. What’s the most important thing to say or show?

The most important thing to do is to find a way to cleary communicate these facts and statistics in a way that will make people want to invest and help tackle climate change, and also to easily educate them.



Persuasion briefing

Today, we were back in subject, and we had a lecture and a workshop with Wendy to introduce us to our new project, Persuasion.

We began by looking at what persuasion is, and how it is used in design. Persuasion attempts to influence people’s beliefs, attitudes, intentions, motivations or behaviours in relation to an event, idea, object, or other person. Persuasive communication achieves five things: stimulation, convincing, call to action, increasing consideration and tolerance for alternative perspectives. As we can see from the history of design, graphic design can be used as a influential tool for good and for bad, this can be seen in war propaganda or political promotion. I think this reason is one of the most significant reasons as to why I chose Graphic design as my career path. I love the idea that my work can be used to influence a group of people. Of course there’s the saying ‘with great power comes great responsibility’ and I believe that this applies to all Graphic designers. We have to be mindful of what we are persuading people to do, and I know as a designer that I want to be seen to be persuading for the greater good, not for bad reasons. In order to do this we need to be mindful of who our clients are and what message they want the design to communicate.

Half day project.

Leading on from Wendy’s presentation, we got ourselves into pairs and were given a pair of words. In our pairs, we were given the task of exploring the meanings of these words using type, image and composition. I worked with Abbie, and we were given the words monologue and dialogue. We began this project by researching the definitions of our words.

A long speech by one actor in a play or film, or as part of a theatrical or broadcast programme.
A long, tedious speech by one person during a conversation.

A conversation between two or more people as a feature of a book, play, or film.
Take part in a conversation or discussion to resolve a problem.


Wendy workshop

We condensed the word monologue in this piece to represent how a monologue is one person talking without interruption.

Wendy workshop2

This piece represents how in a dialogue is could be one or more people talking in a conversation or a discussion. This could be interrupting as well as back and forth talking.


Wendy workshop3

In this piece we used imagery of Donald Trump to represent a monologue. This is because at his rallies he gives long monologues to promote his beliefs and his actions.

Wendy workshop4

This piece of imagery represents a dialogue between two people within a conversation.


For our physical outcome, we decided to act out what a monologue or dialogue would be. A monologue would be one of us talking at the other person in a long tedious speech. A dialogue would be the two of us having a conversation.

The Significance of Information – Beautiful Systems

On Thursday, my group met up to discuss the results of our observations on Tuesday and talk about what outcomes we wanted to create. These where some of our results:

We each decided to take one section of the information each. Emma took how people reacted on social media, Billy how people moved around the paper and then I took how people Verbally and Facially reacted to the paper. Together, we drew up some initial ideas on how we could layout and design each one, and then we decided to meet again on Monday to look at each others designs and make sure that they all correlate which each others designs.


This is the infographic that I designed over the weekend. I converted all of the reaction data into percentages and then sized each individual foot so it represented the accurate percentage. The idea of the feet came from our meeting on Thursday, billy used lots of feet so I decided to use feet as well to correlate with his design. Each colour represents a different reaction, so we categorised the results into 3 categories: Ignored, Facial reaction and Verbal reaction. Overall I am very happy with the outcome of this, however if I were to improve it I would use a graphic that is more representative of the different reactions. This is definitely something I would experiment with in the near future.

Beautiful systems presentation

On Tuesday 24th we met in the studio in the morning to present our final outcomes for the beautiful systems project to David and the rest of the group. Our feedback from David was that we needed to categorise the data from the social media results, instead of the results just being on one page. Also maybe to make the colours clearer so that the footsteps on the movement image were more distinguishable.

Penguin – Initial outcome

This is my my final outcome for the first stage of the penguin book cover competition. I used imagery of a knife on the front cover because this would be the weapon that was used to kill Herbert Clutter, the father of the clutter on that night. I have also used imagery of a dead yellow bird because in Perry’s dreams in the book, the yellow bird to him represents freedom, however also the Clutter family also represented freedom because of how they represented the typical American family, and a big value of being American is freedom. So it could also be said that the family represented freedom also. Therefor I took the yellow bird and used it as a way to represent the clutter family on the front cover. I wanted to make the overall design of the book quite modern, because previous covers of In cold blood seem quite outdated. I also wanted to create something very different from what has been used before. I chose a dark background because I wanted the imagery on the cover to standout, and also to create a contrast between the yellow of the bird and the background.

In the group presentation today we all placed our book covers on the board, then we all swapped feedback sheets and gave another person feedback on their work. Amber gave me feedback on my book cover, overall her feedback was really positive, she said:

  • Essence of the story is captured well through the symbolic use of the bird. Dead bird – dead freedom.
  • Design is mature and suitable for an adult audience.
  • Hierarchy works well – however maybe the title should be above the author?
  • Mix of serif and sans serif works well, as well as the differentiation between the quote and ‘Sunday express’.
  • Maybe there could be some differentiation between the body text.
  • Image of the bird is slightly pixilated.

Overall I am very happy with the design of my cover especially given the time constraints that we were given, and I feel that from the feedback that I was given I could easily improve my cover before the penguin deadline to be even better


Client Side – M.A.P

For the client side of this project I have developed my own brand based around a ‘travel agents’.

M.A.P – 

(Music, adventure, passion)


  • Providing and easy and efficient service
  • Fun and friendly
  • Young and fresh
  • Adventurous and active
  • Passionate



Thompson –

Thomas Cook –

The Festival Calendar

Target Audience

Our brand is target at young people, male or female, between the age of 18 to 25. Our target audience will have a passion for music and a need for adventure. They typically will be either students or in a non degree specified job

About Map

MAP is a fresh and young company originating from a group of friends passion for music festivals and travelling. The idea is to help and encourage other people to begin travelling, starting with festivals based all around the world, this is a great way to travel the world and experience lots of different cultures as well as centring in on the target audiences passion for music. MAP was originally set up online, now wants to develop their business by offering a app to consumers, which they can used to help tailor their first/next festival holiday. The app should offer a range of different options for their festival holiday, including all inclusive packages which will included the delivering of all the consumers festival needs to the festival campsite to help them have an easy, stress free experience. On top of this, the all inclusive packages include the festival tickets, flights and transfers.



Mood boardscreen-shot-2016-10-24-at-22-22-57