Publish! Week 3

This week in field we began creating our main piece of work for the project. The brief is simply to make a journal of our choosing, individually or in groups. For it we have to create our own brief to help decide the purpose and content of our journal. It could be:

  • Image based or text based or a mixture of the two
  • A catalogue that records our creative practice or somebody else’s creative practice
  • A catalogue that records/promotes outcomes of a creative practice
  • A celebration of an enthusiasm
  • An expansion of our work in constellation
  • A piece of social commentary
  • An expression of identity
  • Or a story

Me, Abbi and Amber decided to work on this project as team, partially because we believe that we work as a team and partially because we felt we could create something more substantial as a team in the time that we have been given. We decide to create a new prospectus for students joining the Graphic Communication course at Cardiff Met. We did this because we feel that the course is something that we are all passionate about as a team and we wanted to create something creative and new to represent this passion.

 

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Developed editorial

I have been working on developing my final editorial piece in line with the feedback that I received from David.

The feedback that I received was:

  • The body feels too tight on screen
  • There are some rivers
  • The images are strong but spread 2 and 3 feel too repetitive
  • The text blocks are very heavy on the page
  • Using too many typefaces for the callouts

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Updated Animation

This week I have also redone/updated my animation in line with the comments from my feedback on my previous animation.

The feedback that I received was:

  • Overall a very nice animation
  • Include sfx of ducks and water
  • Swan looks more like a dragon

So I firstly began changing my animation by redesigning a new swan for the ugly duckling to transform into. I did this first by hand drawing my swan, and then scanning the swan into Illustrator and going over the lines I had drawn to get a sharper edge. I re did my swan many times in order to create the effect of the swans wings moving, so I started by gradully pulling the wings further up the page to create the sense that the swans wings are extending. I then put all the images together on windows movie maker, ideally I wanted to use Mac software, however I don’t have access to this at home currently and didn’t get the opportunity to go in university for this animation. I also slightly redesigned the background, just by editing it slightly on Photoshop to give the elements a clear edge. Finally my last change to my animation was the addition of sound effects. It was recommended in my feedback that I use some duck and water sound effects so I had a look online to see if I could find any and over laid them on top of my original music.

Overall, I still don’t feel as if I am entirely happy with my animation. I feel that if I were to do the story project again, I would completely scrap my current theme of the Ugly duckling and start a fresh with a new theme. However, considering I don’t have much previous animation knowledge I am please with what I have created.

Developed Type Specimen

This week I decided to develop my type specimen poster in response to my feedback I received from David. The feedback I received was:

  • Strong and clear hierarchy
  • Dynamic sense of play within the piece
  • Lack of special characters
  • Opacity gives the final piece depth and the tint on the background works successfully
  • Body copy set well but the line length is too long
  • More exploration of layout and your grid system may benefit

In response to this I decided to add in an extra row of special characters in the letter and the number part of my poster. Including the special characters in the poster shows the potential of the typeface.

I also decided to change the formatting of the three blocks of text on my poster. David said that my line lengths were too long so I decided to scrap the way the paragraphs where wrap around the diagonal edge of the A and instead also take his advice about using the grid system and layout more. So I changed the paragraphs so they instead fitted across two columns with two vertical edges. I feel this benefits the type specimen poster because it makes the blocks of text easier for the viewer to read and gives a sense of a stronger grid system within the piece.

Type specimen updatedType specimen

Editorial development

Since my previous group tutorial, I have changed a developed my idea quite a bit. I decided upon focusing the imagery on hands and to create some really cool photos with paint dripping off the hands. This is to represent how the world is our hands and its up to us to change climate change. So in order to create these photos I booked out the photography studio and arranged my hand models.

Whilst waiting for the day to come that I had booked out the photography studio I started mocking up my thumbnail sketches of layout ideas onto Indesign and choosing my columns and my margins. I created several different layouts on Indesign, but I found myself struggling to visualise it properly without the photos, so I was extremely keen to get on with the imagery.

I enlisted Amber to be my hand model for the day, and we made our way down to the photography studio armed with paint and a lot of newspaper. I explained my concept to Mal and he helped me set up a great lighting setting and also very kindly lent me one of his cameras. Me and Amber then played around with various different poses and different ways of incorporating the paints into these images. Overall I was extremely happy with the way the imagery turned out, as they were really high quality effective photos. These are some of my favourite photos.

Once I had the photos I then had all that I needed to start putting all the elements of the spread together.

Editorial briefing

This we were briefed on our last project of first year. This was to be an editorial project. For this project we have been asked to design 3 double page spreads. This piece of work is also intended to be our exhibition pieces at the end of the term as well.

To start off the project David put a series of various articles on Moodle and asked us to choose one of these articles to base our double page spreads around. The article that stuck out to be was an article on global warming called ‘This Changes Everything’. Therefor this would be the article on which my final piece of work this year would be based around.

To begin my process of designing my double page spreads, I firstly read through the entire article in depth and picked out what areas of the article I found particularly interesting, or a line of text that particularly stuck out to me. Some of the quotes that I pulled out of the article were:

  • “Capitalism instead of carbon”
  • “The cost of doing nothing”
  • “The economy is at war with many forms of life on earth”
  • “Is this just human nature?”

I also then did a bit of my own research on climate change and the economy. Some of the main points that I found out from my own research was how its human activity that is causing climate change. However as the economy is developing more and more, climate change is becoming a much larger issue because we are getting more money and therefor spending that money on objects that create climate change.

I then started coming up with some imagery and layout ideas.

Finally we had a group tutorial with David and other members of the course. I showed them and talked through all my work and ideas with them. I found this session extremely useful and they all came up with ideas and developments for my project that I hadn’t yet considered.