Field individual response

To start off my poster for the field individual response brief,I began by re-reading through the various Future generations act, this is so I could pick up bits of researching in order to create my block of text. I then also began researching various duo tone typographic posters, I found that the website Typo-graphic posters was very useful due to the abundance of fantastic typographic posters they have on there website.

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On Monday 7th March, I had a tutorial with Ray, in this tutorial Ray ran over what I had missed in the image workshop when I was ill the previous Monday, we then sat down and went through my ideas and my layouts. Ray suggested the idea of using scissors for the imagery in the posters because scissors are an integral part of many different disciplines of art and design, and they can have a very beautiful shape.

By the Tuesday the 14th of March I had an initial design of my poster ready for a formative assessment that day. We went in and all put an A2 black and white copy of our posters, along with a AIndividual response poster FINAL -page-001.jpg4 colour version up on the boards, the idea was that David and Ray along with the group gave each of our posters feedback so then we could go away and improve our posters for the final submission date on Friday. I wasn’t very happy with this initial design, so I was very happy that we had a session where I could obtain feedback and go away and improve my poster, I felt that the feedback inspired me to create a much better design.
Some of the feedback i received was;

  • They liked the way I had laid out quotation , however some of the kerning was off.
  • Too much text
  • Could try a different colour scheme
  • Font is quite old fashioned


I then went away and took this feedback into mind and redesigned my poster, I am much happier with this new design. I think the colour scheme is effective, and I really like the layout of the quotation, however if I were to do this project again I would try and find my own imagery, however I struggled with this because I could source any nice looking scissors, even the ones in textiles were covered in plastic!

Individual response poster new and final-page-001




Expressive Typography

Monday 29th of February marked the start of the 3 week individual response section of field. Our brief was to create an A2 single sided, two colour poster, the poster had to contain 3 elements; image, expressive typography and a block of text. The poster had to be based on my observations and perceptions of the role of graphic design in shaping our future. Then as a second section to this project we were asked to create another piece of work in another context or platform, but it had to be created using the graphic language from the poster.

On Tuesday, I attended a expressive typography workshop with David Wrenne, to this we were asked to bring a range of statements relating to the future of Graphic Design. The workshop starting with David showing us a short clip of Stephen Fry giving a speech, the clip was focused on one line “He was so famous, simply for the way he dressed”. We listened to the clip multiple times and David asked us to create a piece of expressive type that is written in the way that Stephen says the statement.

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After this activity, David asked us to use our statements that we had researched before the workshop, and apply the same process to them. To create a piece of expressive typography that can be read the way it should be said in real life. The quote that I used was “Design creates culture, culture shapes values, values determine the future” this was a quote from Robert L Peters.

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I very much enjoyed this workshop with David because it encouraged me to think a lot more about how I want my type to be read when I design it, this also meant I thought a lot about the hierarchy of the text and which words should be larger than others.

4 Designers Conference – London

This week David, Ian and Ray took us on a 2 night residential trip to the Capital city. The main aim of this trip was to go to the 4 Designers conference hosted at University College London.

Day 1

We arrived in London,at the Generator hostel in Travistock Place, at around 3pm on Sunday after a long coach journey from Cardiff. We all check into our rooms, which were all definitely on the smaller side, and each pick our bunks, I was staying in a room with Amber, Abbi and Aimie. We then decided to have an explore around London and go and search out China town, to feed our hunger after the long journey. After a surprisingly unstressful walk, we made it to China Town and found a extremely cheap, not very ascetically pleasing Chinese buffet restaurant, however the food was delicious! We then returned to the hotel where we spent the evening socialising with the rest of the course in the bar in the hostel.

Day 2

The 4 designers conference was to inspire and advise students studying graphic design or student thinking about going into graphic design as a career, they brought in 4 very successful and inspirational designers to talk to us about how they got to where they are.

Carol Whitworth

The first talk was from Carol Whitworth who is the Founder and Director of Home. Home is a company that helps large organisations communicate with their target audience; “Change people’s lives by putting people at the heart of everything we do”they are  the UK’s leading employee experience and internal communications agency and have worked with companies such as The Guardian, Hersheys and Dixons. Carol is based in Bristol and New York and was also voted 12th in the design Glitterati. She said shes inspired by young talent, making a difference, and unhinged and unrealistic ideas.
Her top tips were:

  • Be authentic.
  • Mediocre is just average.
  • Lead with your heart.
  • Live your life with a purpose.
  • Don’t just do it for the money.
  • Make yourself indispensable.
  • Be enthusiastic.
  • Never stoop learning.
  • Flattery gets you everywhere.
  • Be good at attention to detail.
  • Stand out from the crowd.
  • Collaborate.
  • Dream big.
  • Have fun and don’t take yourself too seriously.

Simon Manchipp

The second designer to talk was Simon Manchipp who is one of the founders of SomeOne. The multi award winning company; SomeOne is one of the most respected UK design companies, they are strategy led and creatively based. One of the things they are most proud of a a company is the fact that there isn’t one single person in charge, instead it is run by a group of ‘creative people’, this mean that when the client comes in, they are meeting with the designers themselves. They have worked with companies such as: Compare the Market and Eurostar. Simon made the point that traditional logos are rarely conversational and that the public, press and staff all hate it when a company gets a new logo, so SomeOne make a difference by making a brand. He said that brands are made successful by 3 things, purpose, scale and influence . Some of the projects they have worked on is The Mill, Cancer Research, Zinc and the Children’s society.

Alan Ainsley

The third designer was Alan Ainsley,  he has over 25 years’ experience within the creative industries, and has worked with Marriott International, London 2012 and Tottenham Hotspur. His work has noticed by a lot of awarding bodies and has been published in Eye, Design Week, Creative Review and Dazed & Confused. Alan was a Design Director at Elmwood and a founder of their London Office. He also held the Senior Group Creative Head position at The Leith Agency until April 2015 however is spending the next few months volunteering and working with various charities.
Alan’s top tips:

  • Don’t be shy, confidence is the key.
  • Be adventurous, push the boundaries and try new things.
  • Don’t be precious, if it doesn’t work, it doesn’t work.
  • Take time out to recharge, and then have another go.
  • Do what you want to do, you are allowed to say no.
  • Have fun and enjoy what you do.
  • Opportunities can be small and accidental

Jonathon Sand OBE

The final designer was Jonathon Sand OBE, who is the chairman of Elmwood. Elmwood is renowned for winning more Design effectiveness awards (DBA) then any other practice in the history of the award. When Elmwood was initially set up in 1977 it was a small design studio based in Leeds, now after 38 years running it has studios based all over the world, for example; Leeds, London, New York, Singapore, Hong Kong and Melbourne. Some of the projects and companies they have worked with include; Lynx, Anne Summers, Tesco’s, Pizza express and Coca Cola.
Jonathon’s top tips were:

  • Have the right attitude and believe in yourself – be confident, but not arrogant.
  • If you aren’t making mistakes, you aren’t pushing yourself hard enough.

He also gave us some tips on getting a job within the design sector, he recommended researching agencies and getting a placement, make a eye catching, relevant portfolio that also includes pieces you like, write a relevant and passionate CV, and finally, listen and watch others in order to learn.

Day 3

Today we had studio visits, I visited the design agency Dare along with the rest of my group. Dare is a creative agency based in London, they are part of Oliver, which is a company that provides companies with on site agencies. Dare have worked with companies such as; Ryan Air, EE, Aviva, Public Health England, Vison Express, Cancer Research UK and finally BMW.
We were met at Dare by Mark Bell, who firstly gave us a talk on what his role within Dare is, in which he called it ‘Experience Planning’. He then showed us around the Dare studios.

In the afternoon, we were left to our own devises, until we had to leave London at 6pm. So a small group of us decided to visit Camden which was about a half an hour walk away from the hostel. Camden is known for its vibrant and cool culture, and we all had a great time exploring the markets and the quirky vintage shops.


Interdisciplinary Field Project

This week we begun a new a very different project, instead of being in the Graphics Studio like normal, the class was divided up into several different groups that were mixed in with other students from CSAD. The theme of this project was ‘Future Generations’ and it was to last two weeks.

To begin this section of field, we were asked to pair up with a person that we haven’t met previously, I paired up with Kieron who studies Architecture. In our pair we had to discuss what we had been doing in the first few weeks of Field within our subject. The lecturers then went around the room and asked each person what they had been doing, and then proceeding to give each project a individual title on the whiteboard. The similar titles where then merged together until we had around 7 main titles, these titles were to be the topic of each subgroup within this larger group. I was put into “The Great Outdoors” group.

As a group we then decided what we wanted our project to be focused on, we decided to aim the project at parents, in order to encourage them to get their children to play away from the screen more and make use of the outdoors. We then all went away with a research/design task in hand and agreed to meet again on Thursday to show all these ideas.

When we then split and went into individual working on each of our tasks we started finding that some of the group started making excuses as to why they couldn’t come into University to meet up and run through the project. This was very annoying because it meant as a group we weren’t working together and the project wasn’t getting done.
Due to most of the group no longer contributing to the project, it was left to three group members to get the project done. Amber and I worked hard together to get an leaflet, billboard poster and presentation together, and one other team member created another poster and a mini game. Even with the lack of support from the rest of the group, I still feel we managed to get together good piece of work given the time constraints.

On Tuesday, we were to give a presentation in front of the rest of the group and the lecturers. Overall I feel that the presentation was a success, all of the group members that turned up contributed and talked the group through our project. We received some very positive feedback about our concept, and they liked how it could be expanded to numerous amounts of different games, the lecturers also like how we showed the poster in a setting on a billboard.

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The idea behind our project was quite simple, we decided to create handouts to give to parents them to inspire them to get their children to play outdoors rather than relying on technology entertained. We came up with the idea of using games that children love playing on their tablets for example, and coming up with real life 3D versions, this is in order to make the children want to go out and play rather than just telling them too.

Overall, due to the lack of support and communication from the group during this field project, I didn’t really enjoy the overall project, and I very much look forward to going back to working within the graphics group.


Campaign group – Final Outcomes

When we regrouped to discuss our progress with David, we realised that all of us weren’t particularly clear of what sort of design the outcomes should have etc. David also pointed out that a leaflet and a magazine are quite similar so we should do one or the other not both. David then suggest a few other ideas for the campaign and also the fact that our logo didn’t really need any imagery on it, and that it could just be a typographic logo.

After the meeting we agreed as a group that we all felt a bit lost, so we took David’s idea into consideration and decided to spend the next few days scrapping what we already had in terms of our individual work and to regrouping to create a fresh new design. So instead of a leaflet I took on the task of create a short animation advertising our pressure group. For this we booked out an animation suite and used one of Greta’s teddies and took various photos. I then edited this altogether with Connors voice over and a backing track to create an advertisement. To see our video click here.
I think if I where to do this project again I would ensure that from the start all members of the group have a clear idea of the style that we are going for, and also I would ensure the group is spending more time working on the project in University with the other members around so we can all contribute to each others work.

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Field week 2 – #breakthecage

The next step in our pressure group project was to design an identity for our pressure group, we named our pressure group #breakthecage. This is to link in with the main theme behind our pressure group, the idea of being against caging animals. We liked the name #breakthecage because we want to target our group at young adults between the age of 18 to 30, the idea of using the hashtag means it is very relevant in the current social situation which will make it more pertinent to our target demographic. Also using the hashtag shows that we have a social networking focus, meaning it is easy to spread word about our organisation using the hashtag for example on twitter. We decided to stick to a monochrome theme for our logo, this makes it very easy to transfer to various different formats. We chose a text that is modern and very easy to read and recognise. We used the giraffe because we decided that our work would have a geometric theme, so the logo will link in with the other formats we use.


After we designed the logo we each agreed a piece of work to design individually, for me I choose to design a leaflet, Greta a poster, Connor the website and finally Jodie a magazine. To start off and to inspire me, I began to research various other leaflets from other animal rights pressure groups and also from random companies. I then began sketching layouts and research information that I could put into the leaflet.

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Field Week One

At the start of this project we were assigned groups by Ian, Ray and David, these groups were the groups that we were to be working in for the next 4 weeks on a collaborative project. My group consists of me, Greta, Connor and Jodie.

One of our first tasks as a group was to create a protest placard for a cause of our choosing. As a group we chose to create a placard on whether the UK should stay in the European Union or not. We originally chose this cause because we felt that as a group we knew quite a lot about it and we had the most ideas for it. However we weren’t too happy with our final outcome for this, in hindsight we all felt that we could have chosen a more interesting topic that we were more passionate about and we could’ve come up with a more interesting design for the placard.

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The following day we were briefed on our main project for the following few weeks, we were to create a campaign for a pressure group. Because there are four members in our group we have to create 4 final outcomes. We decided to change our pressure group to so we could create a more interesting campaign that we feel more passionately about. So after doing some research we decided on an animal rights pressure group, in particular about caged animals and there welfare. We felt that with this new subject to base our pressure group around we could come up with a lot more interesting and effective campaign.