Persuasion briefing

Today, we were back in subject, and we had a lecture and a workshop with Wendy to introduce us to our new project, Persuasion.

We began by looking at what persuasion is, and how it is used in design. Persuasion attempts to influence people’s beliefs, attitudes, intentions, motivations or behaviours in relation to an event, idea, object, or other person. Persuasive communication achieves five things: stimulation, convincing, call to action, increasing consideration and tolerance for alternative perspectives. As we can see from the history of design, graphic design can be used as a influential tool for good and for bad, this can be seen in war propaganda or political promotion. I think this reason is one of the most significant reasons as to why I chose Graphic design as my career path. I love the idea that my work can be used to influence a group of people. Of course there’s the saying ‘with great power comes great responsibility’ and I believe that this applies to all Graphic designers. We have to be mindful of what we are persuading people to do, and I know as a designer that I want to be seen to be persuading for the greater good, not for bad reasons. In order to do this we need to be mindful of who our clients are and what message they want the design to communicate.

Half day project.

Leading on from Wendy’s presentation, we got ourselves into pairs and were given a pair of words. In our pairs, we were given the task of exploring the meanings of these words using type, image and composition. I worked with Abbie, and we were given the words monologue and dialogue. We began this project by researching the definitions of our words.

Monologue
A long speech by one actor in a play or film, or as part of a theatrical or broadcast programme.
A long, tedious speech by one person during a conversation.

Dialogue
A conversation between two or more people as a feature of a book, play, or film.
Take part in a conversation or discussion to resolve a problem.

Typographic

Wendy workshop

We condensed the word monologue in this piece to represent how a monologue is one person talking without interruption.

Wendy workshop2

This piece represents how in a dialogue is could be one or more people talking in a conversation or a discussion. This could be interrupting as well as back and forth talking.

Image

Wendy workshop3

In this piece we used imagery of Donald Trump to represent a monologue. This is because at his rallies he gives long monologues to promote his beliefs and his actions.

Wendy workshop4

This piece of imagery represents a dialogue between two people within a conversation.

Physical

For our physical outcome, we decided to act out what a monologue or dialogue would be. A monologue would be one of us talking at the other person in a long tedious speech. A dialogue would be the two of us having a conversation.

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