Google Digital Garage

Today, I had the opportunity to attend a lecture hosted by the Google Digital Garage team. The workshop is part of a series of workshops that I had the opportunity to sign up to, and aims to help you increase your online presence as part of your profession. I thought it would be really beneficial to attend.

The event was organised by the centre for entrepreneurship at the University, and was hosted Mike from the Google Digital Garage team. They offer free tips and advice to people through presentations and free one to one mentoring sessions during the week at the Tramshed in Cardiff.

Part One.

Agenda:

  1. Building an optimised and consumer friendly website
  2. Boost your social media presence and content
  3. Manage your online presence on google

The United Kingdoms online economy is booming, 77% of people in the UK have brought online in the last few months. On average, we each spend £2000 per person online shopping every single year. Therefor if you have a small business with a strong web presence, it can create twice the business growth and job creation, and could cause a 50% increase in sales.

Build an optimised and consumer friendly website

If you build your own website:

  • You will have full control over your brand.
  • You will also have the opportunity for advanced options.
  • However, the problem with building your own website is that they can be difficult to create and very costly.

If you use other web platforms, for example eBay and Not on the High Street, to advertise your brand:

  • The set up is really quick.
  • It’s often free, or low cost, to use.
  • However, its likely that you will have less control over customisation of your page

So the advice is to not put all your eggs in one basket, you can’t rely on just one platform. Advertise across many.

For a website, you need your own domain name, this is your URL web address. To get this you need to register online, this can be quite simple and easy to use and once its done you get storage for your website. However there is a cost associated with registering a domain name.

Best practices for building a successful website

  • Clean purpose and goal.
  • Clean layout and navigation. (What message do you want to convey to users?)
  • Strong call to action.
  • Fast page loading time (A good loading time on average is 3 to 5 seconds. Any more than this customers are likely to click off.)
  • Mobile first design. (Have a look at test my site.)

Mobile design for success

  • Prominent call to action.
  • Simple and clear navigation links.
  • Streamline form fills.
  • Optimised for small screens.

Maintaining digital presence

  • Use Facebook, twitter, linkedin, youtube, google plus.
  • There are 38 million social media users in the UK, who each spend 1 hour 29 minutes on average on social media each day.

Start with your audience

  • Where are they?
  • What do they do?
  • Who do they follow?
  • Take influences from the successes.

Write an effective social media bio

  • Keep it relevant,
  • Keep it clear & consistent,
  • Show your personality & have fun.

The power of youtube:

By 2019 of data online could well be video data, greater than 50% of data is viewed through mobiles.
Creating great youtube content: Be a thought leader, create sharable content, identity potential collaborators.

  • Be creative,
  • Build an audience,
  • Interact with the audience,
  • Passion,
  • What do your audience want to see?
  • You are only limited by your imagination.

Managing your online presence on google

Google my business –  this is where business owners claim there business and form the knowledge panel on right of screen when you google a business.

link to slide goo.gl/kIIHNY

 

Part 2: Reach new customers online.

Agenda

  1. Optimise your presence on google for search.
  2. Gain consumer insights and find new customers
  3. Understand the benefit of advertising online.

Optimise your presence on google for search

Why search is important?

  • Google is the biggest search engine online
  • New consumer purchase journey: Stimulus > research> purchase> experience (online feedback etc)
  • Search is at the heart of the purchase journey
  • When you do a google search you are searching googles index of the web
  • 4 out of 5 consumers use the web to find local information
  • 50% of consumers visited a store within a day of their local search

What is search engine optimisation?

  • improve your websites visibility of organic
  • g.co/searchconsole

Optimise your movie SEO

  • avoid uncommon mobile software
  • optimise your content to the screen
  • create easy clickable links
  • avoid pop-ups if possible

What are your customers searching for?

You can view what your customers are searching for on websites like Google Trends and Google Analytics:

  • Who is coming to my website?
  • How did they find me?
  • What are they doing on my site?
  • What are they worth to me?

Overall I really benefited from going to this lecture and it was definitely worth taking time out of my evening to go. It helped me realised the benefits of the internet and social media, and the points made will definitely be ones I will be thinking back to throughout my career.

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